Ancora la stampa straniera su Resca. La riforma radicale dei beni culturali.

Anche se il dibattito sembra ormai sopito, soprattutto tra la stampa italiana, all’estero non perdono occasione per stuzzicarci sulla nomina  a Mario Resca di futuro supermanager  dei musei italiani.  E così anche il Daily Telegraph inglese si occupa del fatto evidenziando il rischio di una mcdonaldizzazione del patrimonio culturale italiano. Di seguito riporto il testo integrale dell’articolo per una opportuna lettura e conoscenza.

McDonald’s boss in charge of Italy’s museums

Italy’s most famous ancient sites could soon be used for the launch of products ranging from cars to cosmetics under plans being drawn up by the country’s new cultural heritage ‘tsar’, a former McDonald’s manager.

By Nick Squires in Rome

World Heritage attractions such as Rome’s Colosseum and the preserved city of Pompeii will be made to pay their own way under a radical reform of Italy’s cultural heritage.

Mario Resca, who worked for McDonald’s for 15 years and was head of the fast food chain’s operations in Italy, will this week start injecting the dusty world of museum curators with some 21st century business savvy.

His appointment as director general of museums and archeological sites is highly controversial and has raised fears among Italy’s cultural guardians that he will seek to “McDonaldise” the country’s treasures during his three year stint in the top job.

“I’m lost for words,” said MP Manuel Ghizzoni, an opposition spokesman on cultural affairs. “What’s the link between hamburgers and the extraordinary cultural heritage of Italy?”

Antonello Alici, the secretary general of a preservation organisation, Italia Nostra, said Mr Resca was an expert at “cleaning up balance sheets” but knew precious little about culture.

An online petition against the appointment has so far attracted more than 1,000 signatures from art curators and museum directors around the world.

But Mr Resca, 62, is undaunted and has the personal backing of Prime Minister Silvio Berlusconi.

The former fast food manager said it was a huge failure that Italy’s most visited museum, the Uffizi Gallery in Florence, attracted 1.5 million visitors a year when the British Museum in London pulls in close to six million.

Of the world’s 10 most visited museums, not one is Italian, despite the fact that they are packed to the rafters with some of humanity’s best known artistic masterpieces, from Etruscan bronzes to the wonders of the Renaissance.

Roman ruins such as Herculaneum, Pompeii and Rome’s Forum would prove a spectacular backdrop to product launches, Mr Resca said in an interview with The Daily Telegraph.

“Why not? People are worried that we could spoil these locations but as long as we ensure there is no damage, then of course we should use these fantastic sites.

“I don’t want to ‘McDonaldise’ Italy’s culture but we want multinational companies to choose Italy to launch products like the iPod. It would be a fantastic opportunity for the company and good for Italy’s image.”

All too often archeological sites such as Herculaneum and Ostia Antica, Rome’s ancient port, are badly signposted, strewn with latter and lack decent facilities.

With the government slashing the national arts budget by £850 million over the next three years, Italy’s archaeological treasures must be made to generate more revenue.

“We have these extraordinary assets but they need to be developed. Italy is underperforming in the number of tourists it attracts to its museums compared with countries like Britain and France. Fifteen years ago we were the number one international travel destination; now we’re number five,” said Mr Resca, who left McDonald’s a year ago.

His ambitious vision will put him on a collision course with Italy’s Byzantine bureaucracy.

Of the country’s 4,000 museums, 400 are government owned, staffed by heavily unionised employees who are often deeply resistant to change.

“It’s going to be a difficult task,” Mr Resca conceded. “But I have a reputation for taking on jobs which everyone else runs away from. We can only do better than we’re doing now.”

Annunci

Una Risposta

  1. La notizia è riportata così da la Repubblica.it

    TELEGRAPH: RESCA, DA MC DONALD A DIRETTORE DEI MUSEI

    (AGI) – Roma, 25 nov. – Il ‘Telegraph’ si sofferma sulla controversa nomina di Mario Resca, ex direttore di McDonald Italia, alla direzione generale dei musei italiani. Il quotidiano britannico segnala il timore di quanti temono che Resca ‘McDonalizzi la cultura italiana’ ed evidenzia che ‘questa settimana’ l’ ex amministratore del colosso dei fast food ‘iniziera’ a trasmettere al nebuloso mondo dei curatori dei musei un po’ del suo senso pratico del 21.mo secolo’. Si citano quindi le parole dello stesso Resca che sottolinea come il suo intento sia di ‘fare in modo che le compagnie multinazionali scelgano l’ Italia per lanciare prodotti come l’ I-pod’, ‘sarebbe una fantastica opportunita’ per le societa’ e un ritorno di immagine per il nostro Paese’. Si aggiunge che Resca ha inoltre sottolineato come i musei italiani attraggono molti meno turisti rispetto a quelli presenti in Francia o in Gran Bretagna e che ’15 anni fa l’ Italia era al numero cinque fra le mete turistiche internazionali’. E che ha accettato questo ‘compito difficile’ perche’ dice di avere ‘la fama di quello che accetta gli incarichi rifiutati da tutti gli altri’ e che, comunque, si puo’ ‘solo fare meglio di quanto non si stia facendo ora’.

    25/11/2008 – 11:22

Rispondi

Effettua il login con uno di questi metodi per inviare il tuo commento:

Logo WordPress.com

Stai commentando usando il tuo account WordPress.com. Chiudi sessione / Modifica )

Foto Twitter

Stai commentando usando il tuo account Twitter. Chiudi sessione / Modifica )

Foto di Facebook

Stai commentando usando il tuo account Facebook. Chiudi sessione / Modifica )

Google+ photo

Stai commentando usando il tuo account Google+. Chiudi sessione / Modifica )

Connessione a %s...

%d blogger hanno fatto clic su Mi Piace per questo: